“Accessing Fast Growing Markets” Monitor
Globalization remains a highly debated issue, not only regarding its effects on economic growth and welfare, but also – and more fundamentally – with respect to the appropriate way of operationalizing such a multi-faceted and seemingly all-encompassing concept. European SMEs are a particularly interesting case with respect to globalization. EU countries have welcomed a large number of foreign firms and nurtured their own multinational enterprises, and are presently among the largest outward investor worldwide, as well as the largest recipient of foreign direct investment (FDI). The research monitor recognizes the fact that new international competition and the current economic outlook are forcing firms, and in particular European SMEs, to design new way of accessing international markets than those traditionally operated in. The aim of the European SMEs Internationalization Monitor is to identify the peculiarities of some of the most popular internationalization markets (in Fast Growing Areas – BRIC) which are forcing firms to innovate their strategic behaviour when entering and operating successfully these markets.