Innovation, Digital Technology Entrepreneurship and Advanced Internationalization IDEA is a higher education programme delivered jointly by the Università Cattolica del Sacro Cuore (UCSC) and Accenture Italia. IDEA is an innovative programme designed for Italian and International candidates. It consists of a three-month full immersion programme with the aim of building a solid understanding of new media and digital technology applied to international industries, such as Luxury Goods, Fashion, Consumer Packaged Goods and Retail.
Participation to this project could provide the unique chance of three/six months of paid internship at Accenture Italia. The internship may be carried out at any company within IDEA business network.
Due to a rapidly changing world of innovation and digital technology affecting businesses today, future professionals need to be prepared to challenge global competition by putting innovation on top of the executive agenda. In order to give students the tools to create new business models, services and markets, the IDEA programme trains students in four main subject areas: Business startup; Digital Marketing & Social Media; User Experience & Mobile Design; Content Analytics & Data.
The remarkable collaboration of Università Cattolica del Sacro Cuore and Accenture Italia is an additional value to both the IDEA programme and to the students’ future careers.