International Center of Research in International Management Phone +39 02 7234 3046 Email icrim@unicatt.it

DREAM OF WORKING IN SPORT?

WOULD YOU LIKE TO SPECIALIZE IN STADIA MANAGEMENT?

WOULD YOU LIKE TO DEVELOP YOUR KNOWLEDGE ON THE VARIOUS RESEARCH TRACKS RELATED TO STADIA DESIGN, ECONOMICS AND MANAGEMENT?

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Why a Summer School in Football StadiaManagement ?

Football is arguably the most popular sport in the world. The stadium is at the heart of the professional game; it is where the action is played out, but it also one of the most important tangible assets of a football club. The teams’ performance on the pitch and their financial performance are inextricably linked, stadium commercialization is a controllable factor that can change the long-term dynamics, and hence the clubs’ development path.

However, the management of this type of infrastructure is very complex, it involves the organization of facility operations and imposes the adoption of strict security control procedures.

Stadia play a key role in achieving sustainable long-term success for football clubs since they modify dramatically ttheir business model. Stadia allow to widen and diversify the clubs’ sources of revenues. This transformation raises the need to develop different skills compared to those traditionally related to the perimeter of the sport. The management practices that can be developed around the management of the stadium cover many areas: e.g. marketing, logistics, sponsorships, catering services and spectators’ entertainment. They require the use of cutting-edge technologies in telecommunications, security, data analysis, automation, etc. In order to offer the best possible facilities to a match-going public that expects more and more from the matchday experience and to maximize their commercial potential, by incorporating a broad range of facilities and usages, stadia must be designed and managed taking into account the various processes and the many of issues involved.

Quoting Gianni Infantino, President of FIFA (the ‘International Federation of Association Football’) “Top quality stadiums are vital to the comfort, safety and security of the spectators, players, officials, media and staff.” On the international scene we find different models of stadia ownership and management. We aim at discussing the main issues related to the design and management of football stadia combining the most updated advances on economic and managerial research to the international best operational practices.

The project partners

ICRIM (International Center for Research in International Management) (www.icrim.eu ), a research center of Università Cattolica del Sacro Cuore (https://www.ucsc.it/ ) has long time ago launched a Monitor on Sport Management and carries out research and consulting on the management of sports organizations.

UdineseCalcio (www.udinese.it) is one of the firstItalian clubs that undertook an evolution of its business model thanks to theexperience of restructuring and managing the Friuli stadium and transforming itinto the Dacia Arena.

Aims and topics

The 2019 Summer School in Football Stadia Management contents cover a broad area, which allows managers, researchers and students to enhance their knowledge on the various topics related to football management and in particular to the management of stadia. Professionals, experts from all over the world will share experiences and expertise in their respective fields of research and operation.

The Summer School provides a space to share information on research, practice and methods as well as to exchange ideas and knowledge about current tendencies and “hot issues” in the multiple fields of stadia management.

A certificate of attendance of Università Cattolica del Sacro Cuore will be delivered to each participant.

Programme

The program, taught in English, will be held from the 24th. to the 30th. of June 2019 at the Dacia Arena during the second week of Under 21 Football European Championship whose final match is scheduled, in Udine, on 30 June at the Dacia Arena. Participants will have the opportunity to experience the stadium in operating conditions during a major international event.

Faculty

University faculty, sports industry professionals, experts in sports analytics, digital media, events management, advanced technologies related to the stadium design and management.

Course Duration

A full week programme from 24 to 30 June 2019, taught in English. It includes conferences visits and simulations taking place from 9.00am to 6pm (for a total of 40h.). Tuesday and Thursday: team building and dinner.

Class schedule is the following:

Monday to Friday: from 9.00 am to 6.00 pm; afternoon session starts at 2pm.
Lunch is served at the Dacia Arena Restaurant, from 1pm.

Saturday morning: City tour. Saturday afternoon: Company visit.

Sunday morning: Award Ceremony & Farewell Buffet. Sunday evening: Final match of the 2019 (22nd. edition) UEFA European Under-21 Championship.

Who should attend

The Summer School in Football Stadia Management (ISS) is dedicated to anyone (with English language proficiency) interested in the topics of Football Clubs Management and in particular to all issues related to commissioning, design or (re)construction, and management of a stadium.

Participants in the programme generally include:

  • Young professionals who are aspiring to a career in the sports industry
  • Current sports professionals who want to accelerate their career and specialize on Stadia Management topics
  • Career-changing professionals who want to transition to a sports career in Football Club Management
  • Students in University Graduate and Post-graduate programmes interested in Sport Business topics
  • PhD Students and Researchers working on all subjects linked to Sport Management and in particular in Stadia Management
  • Football clubs managers interested in deepening their knowledge of the topics related to the management of the stadium
  • Football clubs wishing to build a stadium and aiming at providing their personnel with the relevant skills or experience to undertake a project of this nature
  • Local authority or national government officers and public administration managers wishing to improve the understanding of the issues related to the commissioning or the project evaluation of a new stadium/stadium upgrade
  • Companies dealing with stadia facilities products and services
  • Companies interested in boosting their brand visibility collaborating with football clubs on sponsoring, advertising and public relationship activities related to the exploitation of the stadium.

Entry requirements

A common good command of the English language is required. If English is not your first language you will need an IELTS score of 6.0 (or equivalent). Should the applicant not be able to provide an English knowledge certificate, he/she will be contacted to organize an English Language Test (free of charge).

Venue

The programme will be hosted by Udinese at Dacia Arena, Udine, a modern and multifunctional arena, open to visitors throughout the week besides matchdays. Dacia Arena is one of the most modern medium-sized football arenas in Europe in terms of architecture, facilities and comfort, not only due to its cutting-edge corporate and media facilities. Classes and on-field activities will be carried out at the stadium’ auditorium and within the various technical and operational areas of the stadium.

Udine is a very lively little mountain-ringed city in the North Eastern part of Italy, about 100 km NE of Venice and 75 km West of Trieste. It is, as the crow flies, a little over 20 km from Slovenia, and about 54 km from Austria. 

Udine is one of the main towns of Friuli Venetia-Giulia (FVG) region which offers cultured cities, deliciously wild landscapes and the fascinating Slovenian-Croatian-Austrian-Italian cultural mash up.

Since this area was part of the Austrian Empire between 1797 and 1866, Udine visitors can immediately detect more than a hint of Vienna and it is a matter of fact there’s still a dash of the Habsburg in its thriving café society.

The prosperous medieval city centre is compact, clean and organised with a warren of tiny piazzas being the heritage of a dramatic melange of Venetian arches, Grecian statues and Roman columns.

The economic activities of FVG are concentrated on mechanics, wood-furniture and metallurgy manufacturing as well as food, wine and tourism.

How to reach Udine

Udine can be reached by car, by train or by plane.

  • By car one can reach Udine on the A23 motorway Udine-Tarvisio or via the A4 Venezia-Trieste motorway.
  • Friuli Venezia Giulia airport is 33km northwest of Trieste, with daily flights from Milan, Rome, London and Munich. Venice’s Marco Polo and Treviso airports are within easy reach of the region and have flights to many more destinations.
  • Train services operate to Venice, Treviso, Trieste, Padua, Bologna, Rome, Verona and Milan. International trains operate to Vienna and Munich.

Tuition Fees

Our tuition fee €950.00 (VAT included) for the course.

The fee covers welcome activities and courses (group work, company visits etc.); access to the web platform where all the files and course content will be available; the use of infrastructure and materials for the study.  It also includes:

  • FSM participants’ welcome kit,
  • Teaching material
  • Lunchtime meals and coffee breaks (Mon. to Fri).
  • Two Team Building Dinners
  • A Study Tour at local companies
  • Participation in the Final of the Under 21 European Championship.
  • Bus transfer (from and to) selected hotels*
  • UCSC Certification. Individuals who complete the multi-hour courses will receive a statement of completion certificate from Università Cattolica del Sacro Cuore.

*Participants will also have the opportunity to benefit a special overnight rate at two selected (medium and upper range) located a few minutes driving far from Dacia Arena.

The fee does not cover transportation to Udine**, room and board (except for scheduled events).

** The programme partner AirFrance-KLM offers discounted flights fares to enrolled participants.

The Course will be activated only if a minimum number of enrollments is reached. If the Summer School will not take place, UCSC will fully refund the tuition fees.

How to enroll

Application and Enrollment procedures will be activated within January 2019. Meanwhile, please send your CV to icrim@unicatt.it for preliminary assessment. We will get in touch to provide additional information and keep you posted on any updates concerning the programme.

The FSM Summer School at a glance

  • A first class specialization on Stadia Football Management
  • A full week programme (40 h. activities) from 24 to 30 June 2019 at Dacia Arena, Udine
  • Taught in English, in the heart of one of the most advanced stadia in Europe
  • International Faculty of Academics, Footbal clubs’managers, Practitioners and Stadia Design and Management Professionals
  • Several in-class and on-the-field activities including the Final of the Under 21 European Championship
  • UCSC certification
  • Preferential rates for travelling and accommodation

Additional information

ICRIM International CENTER of RESEARCH in INTERNATIONAL MANAGEMENT

Università Cattolica del Sacro Cuore

Largo Gemelli 1

20123 Milano

Tel. +39 02.7234.3089 Fax +39 02.7234.2300 E-mail: icrim@unicatt.it

http://www.icrim.eu/SS_FB_Stadia_Mgmt/