SMEs International Strategy

“SMEs Fast Growing Markets Entry Modes Strategy” Research Laboratory

Globalization remains a highly debated issue, not only regarding its effects on economic growth and welfare, but also – and more fundamentally – with respect to the appropriate way of operationalizing such a multi-faceted and seemingly all-encompassing concept. European SMEs are a particularly interesting case with respect to globalization. EU countries have welcomed a large number of foreign firms and nurtured their own multinational enterprises, and are presently among the largest outward investor worldwide, as well as the largest recipient of foreign direct investment (FDI). The Research Lab. recognizes the fact that new international competition and the current economic outlook are forcing firms, and in particular European SMEs, to design new way of accessing international markets than those traditionally operated in.

The aim of the Research Lab. on SMEs Internationalization Strategy is to identify the peculiarities of some of the most popular internationalization markets (in Fast Growing Areas – BRIC) which are forcing firms to innovate their strategic behaviour when entering and operating successfully these markets.

This is a permanent Research Lab. charged with analysing the competitive dynamics and strategic, organisational and financial peculiarities of international markets and emerging markets. It is focused on SMEs interested in entering new markets, who need to revise their strategies and align them to the structural characteristics of new markets in order to compete effectively. The Research Lab. offers the SMEs the possibility to share experiences in a multi-sector environment, face and discuss relevant issues related to their internationalization strategies, and to be supported and guided in their choices.

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If you would like to join the “Luxury goods industries in fast growing markets” permanent Monitor group and fill-out the on-line survey, please download this document(??).