Global Luxury

“Luxury Brands & Goods in Fast Growing Countries” Research Laboratory

Managing luxury is more difficult than ever. The luxury market has become truly global. The majority of sales for traditional European luxury brands is coming from Asian consumers now. New brands are entering the market, building on local ways of living and celebrity trends.

Our research monitors the consumption of high-end luxury products and services within world markets. In particular, it focuses on fast growing markets such as Brazil, China, India, Mexico, Poland and Russia. It is based on an analysis of the business outlook of a range of international brands in the selected markets and monitors trends and business opportunities as a reference point in the luxury-goods industry, more generally.

The supply chain and retail network for the luxury goods industry have spread globally. However, Europe and the US have continued to account for a disproportionate share of sales. Although historically the industry has operated on a “West versus the Rest” basis, recent trends underline the growing importance of Asia, the Middle East, Latin America and Africa.

We investigate on the growing importance of non-western markets and brands for the luxury goods industry.

Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and on-the-ground analysts in developed, emerging and frontier markets.

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